12/14/2004
SIRVA Announces Name Change for its Canadian Subsidiary
SIRVA Canada Operations Now Aligned with Global Corporate Brand
CHICAGO, December, 14, 2004 — SIRVA Inc., (NYSE: SIR), a global relocation services provider, today announced that it has changed the name of its operating unit in Canada to SIRVA Canada in order to reflect the global strategic direction of the company as a leading provider of relocation services. The Canadian operations were previously known as The Platinum Group.
“The SIRVA brand is the strongest brand in the relocation services sector and we believe that it is important to leverage our name which is recognized in the industry for innovative and quality products and services,” said Brian Kelley, President and Chief Executive Officer of SIRVA. “As we adapt our operating model throughout the world, we believe this name change will serve us well as we grow our base of global corporate clients.”
SIRVA continues to experience market strength in its core North American Relocation Solutions business. “Maximizing the value of the SIRVA name will be key to our continued growth in Canada as we continue to broaden our product offerings,” said Michael Johnston, Edmonton-based President of SIRVA Canada. “The name change is reflective of our vision to become the world’s best global relocation solutions provider.”
About SIRVA, Inc.
SIRVA, Inc. is a leader in providing relocation solutions to a well-established and diverse customer base around the world. The company is the leading global provider that can handle all aspects of relocations end-to-end within its own network, including home purchase and home sale services, household goods moving, mortgage services and insurance. SIRVA conducts more than 365,000 relocations per year, transferring corporate and government employees and moving individual consumers. The company operates in more than 40 countries with approximately 8,000 employees and an extensive network of agents and other service providers. SIRVA’s well-recognized brands include Allied, northAmerican, Global, and SIRVA Relocation in North America; Pickfords, Huet, Kungsholms, ADAM, Majortrans, Allied Arthur Pierre, Rettenmayer, and Allied Varekamp in Europe; and Allied Pickfords in the Asia Pacific region. More information about SIRVA can be found on the company’s Web site at www.sirva.com.
Forward-Looking Statements
This release includes forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are not historical, but are made based on management’s current expectations and beliefs concerning future developments and their potential effects upon SIRVA, Inc. and its subsidiaries. There can be no assurance that future developments affecting us will be those anticipated by management. These forward-looking statements are not a guarantee of future performance and involve risks, uncertainties and other factors, including without limitation those described under the caption “Business-Investment Considerations” and other risks described in our 2003 Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. We do not intend, and are under no obligation, to update any particular forward-looking statement included in this release.
Media Contacts
Jim Trainor
Vice President
Corporate Communications
630.468.4828 (work)
630.334.7865 (cell)
Judy Wohlt
Manager
Corporate Communications
630.468.4886 (work)
630.802.1299 (cell)
